Last updated: September 2026
As SERBAN TURİZM YATIRIMLARI ANONİM ŞİRKETİ, we use cookies on our website lentree.com.tr. This Cookie Policy has been prepared taking into account the Turkish Law No. 6698 on the Protection of Personal Data (“KVKK”) and the Guideline on Cookie Practices published by the Turkish Personal Data Protection Authority (June 2022, as updated in July 2025). It explains which cookies we use, for which purposes and on which legal basis, and how you can manage your preferences.
Cookies are small text files placed on your device via your browser when you visit a website. They serve different purposes, such as making the site work, remembering your preferences, or producing statistics about how the site is used.
In line with the Guideline on Cookie Practices, strictly necessary cookies required for the operation of the website are used without consent, based on the legal grounds in Article 5 of the KVKK. Non-essential cookies (performance/analytics, functionality, marketing/targeting) are used only on the basis of your explicit consent, given through the cookie notice on our site. Unless you consent, these cookies are not placed on your device; you may withdraw your consent at any time.
1 – Strictly necessary cookies: Essential for the basic functions and security features of the site (e.g. remembering your cookie choice and language preference). Not used for personalised advertising.
2 – Performance / analytics cookies: Help us understand, through anonymous measurements, how visitors use the site (pages visited, traffic source, etc.); they run only with your consent.
3 – Functionality cookies: Remember the choices you make in order to provide enhanced, more personal features.
4 – Marketing / targeting cookies: Allow third-party platforms (e.g. advertising and video services) to serve content according to your interests; they run only with your consent.
Detailed information on the cookies used on our website and their retention periods is provided in the table below:
| Cookie | Domain | Category | Description | Duration |
|---|---|---|---|---|
| ck_consent_v2 | lentree.com.tr | Strictly necessary | Stores the cookie choice you made in the cookie notice on this site so that you are not asked again on every visit. | 1 year |
| _ga | lentree.com.tr | Performance / Analytics | Set by Google Analytics. Distinguishes visitors by assigning a randomly generated identifier and is used to produce anonymous statistical reports on how the website is used. Runs only with your consent. | 2 years |
| _ga_* | lentree.com.tr | Performance / Analytics | Set by Google Analytics (GA4) to maintain the session state. Runs only with your consent. | 2 years |
| _gcl_au | lentree.com.tr | Marketing / Targeting | Set by Google Ads to measure ad conversions. Runs only with your consent. | 3 months |
| _fbp | lentree.com.tr | Marketing / Targeting | Set by the Meta (Facebook/Instagram) Pixel to measure the effectiveness of our ads and to show relevant ads. Runs only with your consent. | 3 months |
| _fbc | lentree.com.tr | Marketing / Targeting | Set by the Meta Pixel when you arrive by clicking a Facebook or Instagram ad; stores the click identifier. Runs only with your consent. | 3 months |
| fr | facebook.com | Marketing / Targeting | Set by Meta on its own domain for ad delivery and measurement, if you are signed in to Meta. Runs only with your consent. | 3 months |
Our website uses Google Analytics, a web-analytics service provided by Google (measurement ID: G-RV3DEHHCDK). Google Analytics cookies run only if you give consent through our cookie notice; without consent, Google Consent Mode is active and no identifying cookies are set. IP anonymisation is enabled. The information generated by the cookies about the use of the site is transmitted to and stored by Google, and used on our behalf to compile reports on website activity. You may additionally opt out of Google Analytics tracking with this add-on:
• https://tools.google.com/dlpage/gaoptout
More information: • https://support.google.com/analytics/answer/6004245
We may use the Meta Pixel, provided by Meta Platforms Ireland Limited, to measure the effectiveness of our advertising on Facebook and Instagram and to show you ads that match your interests. The Meta Pixel is loaded only if you consent to Marketing cookies in our cookie notice; without consent, no request is sent to Meta and no Meta cookies are set. If you withdraw your consent, the Meta cookies on our domain (_fbp, _fbc) are deleted. Data processed by Meta may be processed abroad (e.g. in the USA) by Meta companies including Meta Platforms, Inc.; this transfer is based on your explicit consent and the appropriate safeguards provided for in Article 9 of the KVKK. For Meta’s data practices and your ad preferences:
• https://www.facebook.com/privacy/policy
• https://www.facebook.com/adpreferences
You may change your cookie preferences or withdraw your consent at any time:
• Click here to open the Cookie Preferences panel. In the panel you can switch categories on or off and save your selection.
• You may also configure your browser to reject all or some cookies, delete existing cookies, or warn you when a new cookie is set:
Chrome,
Firefox,
Safari,
Edge.
Please note that if you block all cookies (including strictly necessary ones) via your browser settings, you may not be able to access some parts or functions of our site.
For more information about the development of user profiles and the use of targeting/advertising cookies, please visit www.youronlinechoices.eu.
You can find your rights under Article 11 of the KVKK regarding personal data processed via cookies, and how to exercise them, on our Protection of Personal Data page. For questions you may contact us at info@lentree.com.tr.
We'd like to use Google and Meta's analytics and marketing cookies to improve the site, measure our ads and show you relevant ads. If you reject, we use only essential cookies. You can change this at any time.